RheinSinn introduced the famous and iconic German beer brand- HB into Taiwan since 2014, later also brought other famous beverage brands from the UK and other European countries, such as Hobgoblin beer, Thatchers cider, and Marston’s beer, among others. Currently, the company’s distribution network covers the whole of Taiwan, including 7-11, Carrefour hypermarkets, Breeze Supermarket, City’super, Mia C’bon, as well as various bistros, cafes, and bars.

We believe that beverages are not just products but are also carriers of culture. Just like the beer festival culture in Germany or the pub and real ale culture in the UK, these represent the essence of centuries-old traditions. We hope to become ambassadors of cultural exchange, offering consumers an authentic cultural experience at the most affordable prices.

HB is one of the official beer brands of the world’s largest carnival – Munich’s Oktoberfest. In October 2016, we introduced the authentic HB Oktoberfest. A tent that could accommodate over 460 people was set up in the large plaza at the Taipei Expo Park. The setup featured Bavarian-themed decorations, a traditional HB beer hall band from Munich, and authentic Bavarian dishes from the well-known German restaurant Oma’s in Taipei. Of course, there was also freshly imported HB draft beer. During the ten-day event, attendees drank heartily, feasted on meat, and let go of their daily stress, dancing joyfully to the music of the band, as if they were at the actual Oktoberfest in Munich, surrounded by a global celebration of happiness.

Following the tradition of the HB in Munich Oktoberfest, since 2016, Ruixin International has not only organized large-scale German beer festivals on its own, but also assisted foreign representative offices and corporate clients in hosting beer festivals or supplying draft beer for year-end banquets. The scale of these events ranges from 100 to 2,000 people, making it the most experienced company in Taiwan in organizing German beer festivals.